This may be old news but worthy to know about and refresh. Google Alerts is an auto notification service by Google that sends emails to a user when it finds new results that match a users search criteria. If you want to monitor any changes on the web related to your own name or learn about new articles, blogs or research of interest Google Alerts will detect those changes and email you a notification!
This is useful to see who or what might be said about you or your company. Stay up to date on news of interest to you. Or even immediately see new job opportunities that posted on the web!